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About has been selling great school footwear since 1987, when a dedicated family opened up a small shoe store in the heart of Leicester, UK. Offering great customer service and excellent value and choice, the shop was a hit with families all over Leicestershire. Parents of all cultures and means flocked to the shop they could rely on for quality school footwear for their children. As the family business grew and the premises expanded, online shopping became more and more popular and thus, was born. The aim was to bring the passion for providing impeccable service, choice and value to the whole of the UK.

Here at, we understand that children’s feet can grow very rapidly - so we cater for all budgets and demands accordingly, to ensure our customers receive the perfect pair of school shoes time and time again. Our loyal and wide customer-base is the ultimate endorsement of our commitment to providing families and their children with great footwear all year round. 

Stocking dozens of brands, shapes and styles to appease even the fussiest children, we have become known as THE one-stop shop for children’s school footwear online.   

Please do not hesitate to call our wonderful customer service team who are always happy to advise you on which school shoes are right for your child. No question is too small or simple, it is our pleasure to assist you in any way we can. Call us on 0116 326 0886 or email us at to contact our dedicated team.